The Role of Foreign Currencies in Digital Advertising

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Be among the first to read the only industry report which takes a closer look at the different ways that FX impacts adtech middlemen in the digital advertising industry.

Adtech companies that embrace currencies provide their clients with increased transparency and reduced complexity - this all has a positive impact on profit margins. Find out how you can do the same, by managing FX risk in the safest way possible. In this report, we walk you through some of the best (and worst) strategies to fully protect against currency risk.

Based on real industry insights, we share:

  • Why using currencies to ‘speak the language’ of advertisers is so important
  • How FX exposure arises and why its impact on the company’s margins is often underestimated
  • How adtech companies are (mis)managing their FX - including examples of current sector practices
  • The reason that micro-hedging is the most efficient strategy to fully protect against currency risk
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